April website report.

General plugin updates for Earthling and Symetri.

Core theme updated. 6.8.4 Update to 6.8.5

Cloudflare Security Report

Month-over-Month Summary

Total Traffic
↑ 0.7%
166.7k vs 165.5k
Threats
↑ 3.2%
10.40k vs 10.07k
Threat Rate
↓ 0.14%
6.24% vs 6.08%
Top Country
No Change
US remains #1

Traffic Overview (30 Days)

Total Requests

166.7k

↑ 0.7% vs Last Month (165.5k)

Top Country

United States

↑ 6.9% 98.9k vs 92.5k

Security (30 Days)

Total Threats Stopped

10.40k

↑ 3.2% vs 10.07k

Details unavailable

Threat Rate

6.24%

↑ 0.16% vs 6.08%

Slight increase

Geographic Traffic Changes (This Month vs Last Month)

United States ↑ 6.9%
98.9k (This)
92.5k (Last)
+6.4k requests
Germany ↑ 15.7%
30.2k (This)
26.1k (Last)
+4.1k requests
Singapore ↓ 20.5%
13.9k (This)
17.5k (Last)
-3.6k requests
Netherlands NEW
11.3k (This)
France 15.5k (Last)
Replaced France
France ↓ 33.0%
10.4k (This)
15.5k (Last)
-5.1k requests

Google Analytics - User Acquisition (30 Days)

Total Users

281

↑ 33.8% vs 210

New Users

262

↑ 39.4% 93.2% of total

Returning Users

35

↓ 25.5% 12.5% of total

Avg Engagement

31s

↓ 6.1% 0.84 sessions/user

🎯 April Email Campaign Success!

Massive traffic spike on Friday, April 3rd with approximately 140 visitors from email marketing campaign.

This represents the single highest daily traffic event recorded in the analytics period, demonstrating the strong effectiveness of targeted email outreach.

Email Share
50.9%
of all traffic
Peak Day
April 3
~140 visitors
Total Events
626
from email

User Acquisition by Channel (30 Days)

Email
143 users
Share: 50.9% NEW #1
Engagement: 1s Low
Events: 626 ↓1.4%
Direct
71 users
Share: 25.3% ↓53%
Engagement: 54s ↑100%
Events: 546 ↓14%
Organic Search
52 users
Share: 18.5% ↓50%
Engagement: 1m 21s ↑145%
Events: 534 ↓14%
Referral
8 users
Share: 2.8% ↓46%
Engagement: 26s ↓54%
Events: 75 ↓16%
Organic Social
6 users
Share: 2.1% ↓51%
Engagement: 1m 14s ↓4%
Events: 102 ↓38%

Channel Performance Metrics

Organic Search
1m 21s
Best engagement ↑
Organic Social
1m 14s
High quality ↓
Direct
54s
Improved ↑
Email
1s
Volume play NEW

Security & Traffic Summary

Threat Rate
6.24%
10.40k of 166.7k ↑0.16%
Clean Traffic
93.8%
Majority legitimate ↓0.1%
US Traffic
59.3%
Dominant source ↑6.1%
New Users
93.2%
High acquisition ↑4.1%

Key Insights & Month-over-Month Changes

  • Traffic remained essentially flat with 0.7% increase (165.5k → 166.7k), showing stable baseline performance.
  • Threats rose modestly by 3.2% (10.07k → 10.40k), with threat rate inching up to 6.24%.
  • Netherlands entered top 5 with 11.3k requests, replacing France which dropped 33.0%.
  • Germany showed strong growth (+15.7%), marking the fourth consecutive month of increases.
  • US traffic up 6.9% to 98.9k, now representing 59.3% of all traffic - highest share in months.

Google Analytics Insights

  • 🎉 EMAIL CAMPAIGN TRIUMPH! Friday, April 3rd saw approximately 140 visitors from email, the highest single-day traffic spike on record.
  • Email became #1 channel with 50.9% share (143 users), completely reshaping the acquisition landscape.
  • User volume grew 33.8% (210 → 281), driven almost entirely by the successful email campaign.
  • Email engagement was extremely low at 1 second, indicating quick bounces but strong brand awareness impact.
  • Organic search showed excellent engagement at 1m 21s (+145%), the best across all channels this month.
  • Direct traffic engagement doubled from 27s to 54s, showing improved quality despite lower volume.
  • New user rate increased to 93.2%, indicating strong top-of-funnel acquisition from the email campaign.

Data from Cloudflare & Google Analytics • April 2026 (Apr 1 - Apr 30) Report