February website report.
General plugin updates for Earthling and Symetri.
Core theme updated. 6.7.10 Update to 6.7.13
Cloudflare Security Report
Traffic Overview (30 Days)
Total Requests
141.1k
↓ 11.3% vs Last Month (159.0k)
Top Country
United States
↓ 12.2% 71.5k vs 81.4k
Security (30 Days)
Total Threats Stopped
9.62k
↑ 27.5% vs 7.54k
Details unavailable
Threat Rate
6.81%
↑ 2.07% vs 4.74%
Continued concern
Geographic Traffic Changes (This Month vs Last Month)
United States
↓ 12.2%
-9.9k requests
Singapore
↓ 8.9%
-2.7k requests
Germany
↑ 6.9%
+1.6k requests
France
NEW
Replaced Japan
Japan
↓ 56.9%
-8.7k requests
Google Analytics - User Acquisition (30 Days)
Total Users
129
↓ 83.8% vs 794
New Users
110
↓ 85.8% 85.3% of total
Returning Users
37
↑ 8.8% 28.7% of total
Avg Engagement
52s
↑ 271% 0.92 sessions/user
User Acquisition by Channel (30 Days)
Channel Performance Metrics
Security & Traffic Summary
Key Insights & Month-over-Month Changes
- Security threats continued rising with 27.5% increase (7.54k → 9.62k), pushing threat rate to 6.81%.
- Traffic declined modestly by 11.3% (159.0k → 141.1k), with US traffic down 12.2% and Japan falling 56.9%.
- France re-entered top 5 traffic sources with 10.3k requests, replacing Japan in 4th position.
- Germany showed growth with 6.9% increase, the only top-5 country to grow this month.
- Cloudflare stopped providing threat source breakdowns, limiting visibility into attack patterns and origins.
Google Analytics Insights
- 🎉 MAJOR ENGAGEMENT IMPROVEMENT! Average time jumped from 14s to 52 seconds (271% increase).
- User volume dropped 83.8% (794 → 129), but this appears to be quality over quantity with much better engagement.
- Returning users jumped 562% in share (4.3% → 28.7%), showing dramatically improved retention.
- Direct traffic engagement improved 318% (11s → 46s), though volume decreased from 588 to 80 users.
- Organic search doubled its share to 31.0% with strong 59-second engagement time.
- Organic social showed highest engagement at 1m 28s despite small volume (4 users), indicating quality audience.