June website report.

1 x Blog post, including 4 custom generated images to accompany.

2 x Plugins updated:
- WP Code. Used to create the below info, amongst other site snippets.
- Yoast. The plugin driving all your SEO.

Core theme updated. From 6.6.8 to 6.6.9

Optimization for Mobile carried out reducing the load time on mobile devices.

Wordpress database cleaned and optimized for better page load speed.

Based on the below, a more aggressive country blocking method has been applied. This will be monitored.

Cloudflare Security Report

Month-over-Month Summary

Total Traffic
↓ 2.9%
544.4k vs 560.8k
Threats
↑ 27.4%
9.38k vs 7.36k
Threat Rate
↑ 0.41%
1.72% vs 1.31%
Top Country
No Change
US remains #1

Traffic Overview (30 Days)

Total Requests

544.4k

↓ 2.9% vs Last Month (560.8k)

Top Country

United States

↓ 5.8% 243.7k vs 258.8k

Security (30 Days)

Total Threats Stopped

9.38k

↑ 27.4% vs 7.36k

Romania still top

Threat Rate

1.72%

↑ 0.41% vs 1.31%

Increased risk

Bot Activity (30 Days)

Bing Bot

882

↓ 20.5% vs 1.11k

64.1% of bot traffic

Google Bot

398

↑ 16.7% vs 341

28.9% of bot traffic

Threat Analysis (30 Days)

Romania Threats

3.58k

↑ 66.5% vs 2.15k

38.2% of threats

China Threats

2.73k

↑ 92.3% vs 1.42k

29.1% of threats

Geographic Traffic Changes (This Month vs Last Month)

United States ↓ 5.8%
243.7k (This)
258.8k (Last)
-15.1k requests
India ↓ 1.6%
131.7k (This)
133.8k (Last)
-2.1k requests
Ireland ↓ 13.0%
112.1k (This)
128.8k (Last)
-16.7k requests
Germany ↑ 19.8%
29.7k (This)
24.8k (Last)
+4.9k requests
Denmark NEW
27.3k (This)
Singapore 14.6k (Last)
Replaced Singapore

Top Threat Sources Changes (This Month vs Last Month)

Romania ↑ 66.5%
3.58k (This)
2.15k (Last)
+1.43k threats
China ↑ 92.3%
2.73k (This)
1.42k (Last)
+1.31k threats
Russia ↑ 5.1%
1.85k (This)
1.76k (Last)
+90 threats
Brazil NEW
295 (This)
Vietnam 673 (Last)
Replaced Vietnam

Bot Crawlers Comparison

Bing
882
64.1% ↓20.5%
Google
398
28.9% ↑16.7%
AppleBot
34
2.5% ↓17.1%
LinkedIn
9
0.7% ↓30.8%
Twitter
6
0.4% NEW

Security Summary Changes

Threat Rate
1.72%
9.38k of 544.4k ↑0.41%
Romania
38.2%
Top threat source ↑9.0%
China
29.1%
2nd threat source ↑9.8%
Russia
19.7%
3rd threat source ↓4.2%

Google Analytics - User Acquisition (30 Days)

Total Users

224

Jun 1 - Jun 30, 2025

New Users

195

87.1% of total

Returning Users

70

31.2% of total

Avg Engagement

2m 50s

1.12 sessions/user

User Acquisition by Channel (30 Days)

Direct
119 users
Share: 53.1%
Engagement: 4m 33s
Events: 1,817
Organic Search
83 users
Share: 37.1%
Engagement: 1m 00s
Events: 717
Organic Social
13 users
Share: 5.8%
Engagement: 10s
Events: 59
Referral
8 users
Share: 3.6%
Engagement: 44s
Events: 65
Organic Shopping
1 user
Share: 0.4%
Engagement: 31s
Events: 5

Channel Performance Metrics

Direct
4m 33s
Best engagement
Organic Search
1m 00s
37.1% of users
Referral
44s
Good quality
Organic Shopping
31s
Low volume
Organic Social
10s
Needs optimization

User Behavior Summary

New Users
87.1%
195 of 224 users
Direct Events
68.2%
1,817 events
Search Events
26.9%
717 events
Sessions/User
1.12
Average engagement

Key Insights & Month-over-Month Changes

  • Security threats increased significantly by 27.4%, with the threat rate rising from 1.31% to 1.72%.
  • Romania intensified attacks with a 66.5% increase (2.15k → 3.58k threats).
  • China emerged as major threat with a 92.3% increase (1.42k → 2.73k threats).
  • Traffic decreased by 2.9% while threats increased, indicating more targeted attacks rather than volume-based.
  • Denmark entered the top 5 traffic sources, replacing Singapore with 27.3k requests.
  • Bot activity shifted: Bing decreased 20.5% while Google increased 16.7%, suggesting filtering improvements.